It has become the status quo that nothing in Hostinger is set in stone. The employees thrive in an entrepreneurial environment and are true daredevils when breaking the rules for efficiency and quality. No department can escape evolution – however, the Customer Success squad is the true pioneer behind meaningful changes. We invite you to get a sneak peek into a Customer Success specialist’s journey at Hostinger and what it means to provide quality customer care for us.
Step 1: we attract the right talent.
Becoming the advocate of the customer is a journey on its own. It all starts with a brilliant young mind who notices a purple jumper in a crowd of potential employers at a job fair or a university event. When participating in events, Hostinger focuses on delegating Customer Success Specialists alongside with HR people to ensure that our potential employee gets a chance to meet their soon-to-be teammates. They are the ones who share real, daily stories and confirm that anyone can apply – Hostinger hires and develops the best, based on the person’s attitude, not the content of their CV.
Step 2: we hire the right talent.
Once the candidate decides to enter the recruitment process, it starts with a simple hello and a not-so-simple job description. The process of becoming a full-fledged specialist requires exceptional resources of time and effort, which is why the People team wants to make sure the candidate is 100% in it. The recruitment people agree that the Customer Success team itself is imperative for a potential employee’s decision, where young minds working hard is something we believe a culture-fit person will feel inspired by. After the simulation session with a Customer Success Team member, we expect everyone involved in this process to reach the peak of motivation and start the learning process of the new specialist.
Step 3: we prepare the right talent.
Day 1 at Hostinger usually starts with reading “Delivering Happiness” by Tony Hsieh – a book picked up by Darius Grigorjevas a few years ago before becoming the global Team Lead of Customer Success. After listening to customers’ feedback, Darius realized that having a fully technical team will not be enough to achieve the highest standards in customer care. The book promotes empathy as the critical component in quality service – understanding the customer’s needs by reflecting on their position will aid the speed of solutions and build a continuous road for the customer’s success. After introducing empathy into the conversations, customer service became an individual experience rather than mere stats.
Reading is only a fraction of the training that is in store for our new employees. The mentors are all former Customer Success members who have earned their role for concrete actions to show genuine interest for their colleagues alongside their daily tasks as specialists. Our employees receive a 2-months course of training by individual and interactive methods. The trainees have the liberty to complete their tasks without close monitoring, which sets the right tone for their future career – micromanagement is a last resort as we focus on developing a team with self-inspired ownership. Other specialists are just as welcome to participate in the training process, which they usually do – after all, these are the people who will be helping them out pretty soon!
The main factors that develop a good Customer Success Specialist are the People team with their high-quality recruitment and extensive training which introduces the company’s values and develops their communication, technical and product knowledge.” – Darius Grigorjevas, Chief Customer Officer at Hostinger
Step 4: we develop the right talent.
After completing the final test, our junior specialist receives their first quality goal and starts working independently. We have the running joke in the room that the best newbie is the one who becomes annoying with the most questions – the team celebrates a colleague who is determined to learn and be curious. The senior specialists act as internal mentors, who are always there to guide the rest of the team. A shift leader is also a designated member who makes sure each customer receives a service beyond their expectations from all agents alike. Each specialist belongs to a batch with a direct Team Leader – the Team Lead is there to give timely feedback and attract attention to specific methods for improvement. The Team Lead is the specialist’s #1 fan – to root for their growth and initiative and be the first line of support in setbacks.
While the specialist is learning how to deliver results in their daily tasks, they are encouraged to be curious about something out of their job description. Hostinger employees can add their book orders for our library to be forever growing when it comes to reading material. Everyone is welcome to organize internal workshops and lectures, regardless of whether the topic is work-related or not. Internal Customer Success sessions are also an excellent method to boost web-hosting knowledge and have a broader scope of helping the Customers. While the open key meetings, open leadership guild sessions, and global endomarketing initiatives serve as a superb learning opportunity contributing to comprehensive curiosity.
Each Customer Success member gets a chance to go through a test that evaluates their performance. The mid-level specialists prove themselves in being skillful with live chat duties, so they start to be leaders of their shift and learn how to share their knowledge with the rest of the team. A senior-level specialist is an even higher stepping stone in a specialist’s career: they are considered exemplary team members with extensive knowledge, allowing them to contribute to upscaling processes. And if this still not enough to reach for the sky, the exceptional Customer Success agent is acknowledged with a Super Senior status earned by the continuous wild and outstanding performance.
At this point, it might seem that the specialist has reached the height of their potential as their progress starts to slow down. Stagnation is something we hate the most – Hostinger people would instead jump into more significant challenges, and Customer Success is no exception. Each 1-on-1 session gives guidance and support to the specialists and is primarily focused on their individual development. As long as the specialist has a vision of which career path they wish to take, the Team Leaders make sure all tools are provided to achieve their dream job. At some point, once the specialist is ready to test out their newly generated knowledge, the Team Leads shift the specialist’s schedule to allow them to shadow, improve knowledge and develop skills needed for other positions. Once the internal recruitment process for the dream position starts, the employee receives the recommendation from the Team Lead and applies to it. Successful recruitment process leads to the promotion, and, from this point, every member of Customer Success becomes the number one fan of the specialist’s future endeavors.
Step 5: the right talent is what makes the company.
Customer Success people are 50% of Hostinger’s employees, and usually, this position serves as a career rocket! Even our CTO, Balys Krikščiūnas, has started his career path in Hostinger as a Customer Success specialist – there is no better person to build the product than the one who truly knows Hostinger’s customer from bottom to the top. Over time, the passion for learning translates to formative experiences. These people are our real Success stories – leading entire projects, making the big calls while keeping Customer Obsession as the source of guidance. After taking up the responsible role of building Hostinger from the inside, the Customer Success alumni always find time to share their stories in events to emphasize how far a culture-fit employee can reach. They appreciate nothing more than another bright young mind seeing their purple jumper in the big crowd of potential employers and deciding to start their career in the IT field with our Customer Success team.